Ah, the ever changing world of online business. As a company manager or owner, now more than ever, it is imperative to familiarize yourself with the best practices for optimizing your website. The smallest details, from using appropriate keywords in headers, down to establishing image height & width tags, can help your site load faster and appear higher in search rankings.
As you probably well know, the better your site ranks the more potential business can view your page, ultimately translating to greater exposure and sales. By now you’ve more than likely optimized your page for keywords and placed the appropriate tags necessary to get your content picked up by various search engine algorithms, but were you aware that you can also use images to your advantage? Below, we’ll take a look at some of the ways you can benefit from image height and width tags for SEO.
The Best Uses of Image Height and Width Tags, SEO
With the following tips you can make images on your blog, company page or any other online content work in your favor. These benefits last for the life of the content and once you get in the habit it is fairly easy to keep up with as you go.
- You should always add a height and width tag to your images. Properly sized images allow your web pages to load more quickly so the viewer is not waiting around for content. Good programs like WordPress will do this for you automatically.
- Adding an alt-text tag will be helpful in the event that the image does not load in that particular browser. By adding an alternative text tag, you can further utilize keywords (describing the image) and ensure that the user has something else to view if the picture won’t appear in their browser.
- Make sure the image is the size you specified with HTML. If you need to resize an image, don’t create those changes with the height and width tags. Resize the photo first (in Photoshop or a similar program), then save that version of the image and specify those heights and widths in the tag.
- Use .JPG for large images that have a lot of color. .PNG is best for smaller images with lots of detail. Smaller images load faster, and they can still be high quality.
- Adding links can get more click-throughs to your pages, especially if you have a supplemental blog. Making images throughout your blog that link back to corresponding pages on your business site can provide users with additional, relevant information in an environment where you have the most potential to create a sale.
By using these optimization tools, you can quickly streamline the posting process. It only takes a few moments to resize images, rename them with appropriate keywords and descriptions, and ensure the format will load quickly. Links will drive traffic to additional pages while alt-text tags can act as backup in the event of failed image loading. Keep these simple tips in mind to add search value to your page and increase your search rankings. Adding image height and width tags for SEO seems like a tiny step, but it serves to give you that little extra edge over competition that neglects to do so.