People are often unaware that using the correct SEO tactics on your Facebook page is just as important as using it on your website. Yes you need to have interesting content, but it has to be the best SEO content as well. Without the correct configuration of words on the fan page you’re going to have a hard time directing people to your website and expanding the fan base of the page beyond people that you know and yourself. Instead you need to target the correct audience so people who are searching for your niche or for a business similar to yours see your fan page and from there they go to your website.
Keywords not only have to be in the text and in the posts that you’re creating, but they also have to be used in the titles and headings or subheadings. Keywords are a greater value to you in the titles than they are in the text, however using the right keywords is also important. You need to have main keywords and supporting keywords flowing naturally in your text for those searching for services or sites similar to yours. Finding the right keywords for your site is going to take some research and often is best completed by a professional.
Linking the keywords is also extremely important, meaning that the links will take you outside of the fan page to your website, and also links on your web page that are coming into your social media site. This is going to help you climb the rankings for search engines. Along with this you need to constantly be updating your status and creating groups and posting pictures that all have captions and messages with keywords in them. The more often you use target keywords in your posts and the more often you’re posting on your page the better.
This is the same with any other social media sites that you have, whether it’s a twitter site, MySpace and more. Using the right keywords is going to help you get more traffic without having to put in the work. The more people that visit your Facebook page the more people you’re going to get interested in your business and also visiting your website. People all over the world use Facebook and over 50 percent of its users log in to check their account, read the news and search for businesses every day. Don’t miss out on all of these people by using the wrong content on your site.
It can often be best to leave these services to the professionals when putting your Facebook page together. This way you know that the content is going to be rich of keywords while still being of high quality, all of the linking and tagging is going to be done for you, and you can even have our professional service make the updates and posts that need to be configured every day. Get more traffic to your site and reach out to your clientele base on a regular basis using your Facebook fan page.